Disappearing Dots Poster
Here’s one you probably missed seeing in the wild! Check out what Oxy did as part of their “Disappearing Dots” campaign. Sure, the effect has been more than re-re-cycled on our site, but the idea behind it qualifies it as very smart optical illusion advertising! Old-timers will probably remember how Ariel did something similar back in the old days… Anyway, focus on the bottle for half a minute, and see the surrounding dots completely disappear! When you’re done, you might want to check similar ones (links in this text and color adapting category).
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